New Road Signs Promote Connecticut Culture

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Connecticut Governor Ned Lamont has unveiled new "Welcome to Connecticut" interstate highway signs.

He says they are being erected at key entry points near the state's border, including on I-95 and I-84 entering from New York, on I-91, I-84, and I-395 entering from Massachusetts, and on I-95 and U.S. Route 6 entering from Rhode Island.

He notes the signs are part of Connecticut's rebranded marketing campaign, designed to create a firm Connecticut identity, increase state pride, and strengthen perceptions of the Nutmeg State.

“These new signs are not just markers on our highways, they are a reflection of what makes Connecticut special,” Governor Lamont said. “We want everyone entering our state to immediately feel proud of what we do well here, whether it’s making the nation’s best pizza, world class meals, national championships, or the most complex machines in the world. Each sign is an invitation to experience all that we have to offer as one of the best states to live, work, and play.”

(Photo provided by Governor's Office)


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