Area Gets A New Name- Again

Tourism and commerce officials are  trying a different alternative to calling the area the Pioneer Valley.  

The Economic Development Council of Western Massachusetts and the  Greater Springfield Convention and Visitors Bureau are coming out with a  new marketing slogan - "Western Mass". 

It's a slight difference from  "West Mass", which was panned almost universally when the groups rolled  it out in February. 

Local businesses boosters consider "Pioneer Valley"  to not have much meaning or relevancy for the area.

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